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If you pay for photos and/or artwork, you don't automatically own the rights to reproduce those pictures. (even of yourself)
When you have pictures taken of you or your product, ask questions. For example -- who will own the negatives? Often pro photographers keep the negatives or transparencies and sell you just a few prints. Even when you buy the prints you do not get the copyright without a written release from the creator/copyright owner.
If you scan photos from your annual report and use them on your website or in a public presentation you may be in violation of the copyright owners right to reproduce.
In general, the copyright ot creative works produced by employees in performance of their duties belong to the employer. Absent a specific written release, the copyright to work done "for hire" by a designer, agency or photographer remains with the creator They have the exclusive right to control all reproduction, distribution and the creation of derivative works.
If you plan to use these materials on a website, in presentations or public performance you should be certain that a clause similar to that below is included in any contract for the production of work that may be used for multiple purposes.
I acknowledge that [the materials] may be duplicated and distributed in any and all manner and media throughout the world in perpetuity.
I further warrant and represent that I am legally authorized to transfer the ownership rights to the materials.
I agree to indemnify and hold [Your Company], their licensees and assigns, harmless from and against any and all claims, damages, liabilities, costs and expenses arising out of the use of the materials or any breach of the foregoing warranty.
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