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What Do You Hate?

Before you start thinking about, or rethinking your Internet presence, get comfortable with the Internet yourself and "Take Notes." Spend some quality time surfing similar companies or sites. See what the competition is doing and again Take Notes!

The notes you take about what you like are important, of course. The notes about what you don’t like, however, are critical. Fill up a bookmark folder with stuff you and those around you absolutely hate. Review this folder from time to time to make sure that those 'features' aren't creeping into your design.

How many times have you been through this?

"Hmmm I think I’ll buy some Widgets online."

"Gee, I wish this Website had a [ ... ]
How the #$!@)_!&@# do I get back to the home page?

I wonder how much do they cost?
Peck...peck...peck... "cost of widgets" [SEARCH]
Yes, I know that...(click!)
Yes, I know that...(click!)
No I don’t want that...(click!)
Yes, I know that...(click!)
No I don’t want that...(click!)
Yes, I know that...(click!)
Doggone it, I just told you that! ... (click)
No I don’t want that...(click!)"

"Please Wait --- Searching . . . . . ." (Whew, finally!)

"ERROR Q2127826478q245 Subpart6.20580495 gfjsotu,IETF895BOZO9475(*(#$^g" Param_MaxLen exceeded
thebestwidgetsintheworldcomefromacmewidgetsincorporated.com

Please contact the webmaster

ERROR 404 – PAGE NOT FOUND

"How the #$!@)_!&@# do I get back to the home page?

"Oh the &*(%#^*+ with it!

END OF POTENTIAL CUSTOMER RELATIONSHIP


Or How about ...

Visit Our Website for a Valuable Offer!

"(Hmmm, OK --- ‘peck peck peck...’,"
thebestwidgetsintheworldcomefromacmewidgetsincorporated.com[click]

wait ... wait ... wait ... wait ...

"WELCOME TO OUR SITE CLICK HERE TO ENTER"

[click]

wait ... wait ... wait ... wait ...

WELCOME!

wait ... wait ... wait ... wait ...

Your business is very important to us. Please take ten minutes out of your otherwise trivial and unimportant [to us] life and give us your name, address, e-mail, first-born, PIN Number and lots of other very personal information and we’ll reward you by putting you on our SPAM mailing list of exciting news and offers! (By the way, we’ve also just cluttered up your system with a bunch of cookies, spyware and other junk you don’t want or need.)

We’ve all been there, and for the most part, don't want to go back. next

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